In harsh economic times, more and more opportunities aarise, even at the ‘bottom of the pyramid '. Time for innovative products and concepts. Inspiration for various sectors.

MANAGEMENT gurus have rhapsodised about "the fortune at the bottom of the pyramid" in emerging markets ever since C.K. Prahalad popularised the idea in 2006. They have filled books with stories of cut-price Indian hospitals and Chinese firms that make $100 computers. But when it comes to the bottom of the pyramid in the rich world, the gurus lose interest.