The challenge of Design Studio Chocolate and Foam: how to position a high quality (Amsterdam linked) design product at the right level and link up to matching distribution channels?
ReNEXT has studied the market in-depth and drafted a strategic business development plan. The aim was to elevate the studio and the designer to a higher level matching the quality and future ambitions of this small but fast growing business. Subsequently a roadmap was developed focusing on a careful development of partnerships with the appropriate future distribution channels.
ReNEXT also took the lead in the actual execution of the plan, including selecting and approaching the distribution partners and the 'deal making'.
Successful distribution agreements have been concluded with amongst others the Dutch premier department store De Bijenkorf and the leading Dutch museum: the Rijksmuseum.