Culture is one of the most important success factors for a sustainable business. That is a challenging idea for the strategists among us.

Get on a Southwest flight to anywhere, buy shoes from, pants from Nordstrom, groceries from Whole Foods, anything from Costco, a Starbucks espresso, or a Double-Double from In N' Out, and you'll get a taste of these brands' vibrant cultures.

Culture is a balanced blend of human psychology, attitudes, actions, and beliefs that combined create either pleasure or pain, serious momentum or miserable stagnation.


By a clever use of technological developments the medical sector is experiencing major changes. Perhaps that apps will soon outplay pills. The possibilities are endless, and offer a view on accelerating solutions for a wide variety of ailments. A good example of crossover thinking and development.

In the future we might not prescribe drugs all the time, we might prescribe apps." Singularity University's executive director of FutureMed Daniel Kraft M.D. sat down with me to discuss the biggest emerging trends in HealthTech.